This project is about unveiling the essence of the pianist Grégory Privat for premium Venezuelan rum brand Diplomatico.

Grégory Privat´s inspiring story being aligned with Rum Diplomatico social initiative, we decided to partner to give a voice to his vision of music.

Diplomatico social platform enthuses people to follow their heart, vision and passion through inspiring stories of “Diplomats” like Grégory Privat, who have changed their life radically to live their dream to the full.


The campaign is present in 45 countries around the world since January 2016. We worked with the brand consultancy BrandDream and with Rum Diplomatico.

Magali Folmer role was to:

  • Be the communication strategy lead in France
  • Connect meaningfully the brand Diplomatico with the artist
  • Organise the shooting of the campaign in Paris 
  • Interview Grégory Privat to tell his story
  • Represent Grégory Privat in this project


Here you can read the interview with Grégory Privat who unveils how he turned his dream into reality.

Here is the link to Rum Diplomatico´s “The World Needs more Diplomats” platform.


Here is some press material where the campaign appears:

Backstage... Making of the campaign

The day a dream turned into reality…

On a beautiful sunny day, we were lucky enough to shoot the campaign for Diplomatico and do the interview in an amazing and confidential place in Paris.

The dream team came from London, Barcelona, Bordeaux and Paris and met up a house nested on the Seine river. So before doing the shooting, we couldn´t resist going on a boat trip to the Eiffel Tower.

* Thank you so much Laurent for hosting us and making this day a truly magical and memorable one *

Project Dream team:

Agnès Rovira : Brand Creative Director

Fernando Hernan: Creative Director

Jose María Pujol: Director General Creativo

Eddy Toral: Photographer

Magali Folmer: Dream Developer > Communication consultant, Interviewer, Artist representative


Andreina Dunne: Diplomático Rum Communications Manager (International)

Sébastien Lallour – Diplomático Rum Marketing Manager (France).